August 13th 2017. Usain Bolt retired from international athletics. August 14th. PokerStars announced Usain’s new past time – playing ‘Zoom.

Usain Bolt Edition. The fastest poker game on earth. 

Time with talent: 40 minutes
Media: Global - TV, VOD, Digital - Paid Social. PR, Print.
Role: Creative + Art Direction.

I created a series of ads based on the aspirations and concept that anything is possible when you learn a new language.

CR7 - Beat The Clock. PokerStars

Launch ad for ‘PokerStars - Beat the Clock’. Starring Cristiano Ronaldo.

We see Cristiano Ronaldo experiencing a mix of emotions as he plays a time ticking game of poker on his smartphone. Each emotion is visualised as his pokerface changes concluding with a victorious lion roar as he wins.

Time with talent: 2hrs
Media: Global - TV, VOD, Digital - Paid Social. PR.
Role: Lead Creative + Art Direction.

PokerStars - The Game. Neymar Jr (feat Ronaldo Nazario). Director. Vaughan Arnell

Media: Online Films, TV, Paid Social & VOD. Bumpers. Global 

Digital: Banners. Paid Social. Landing Pages. Promotions. CRM. 

Social  - multiple platforms, including posts from NJR himself.

Role: Creative & Art Direction. 

I wanted to create an ad that conveyed the ease and experience of travelling when you’re learning the language.

Print & Outdoor Advertising.

Role: Lead Creative, Writer & Art Direction

The brief was to create a campaign that was funny but also empowering.

We wanted to show that everybody has the poker spirit in them and PokerStars is accessible and fun for everyone. It’s a reminder that people anywhere and everywhere possess the skills to play poker.

Everyone has what it takes to bluff.

You’re poker ready!

Role: Creative

Where you can UNFOLD your cards.
If only you could do that in real life!

Media: Global - Online Films - Digital - Paid Social.

Role: Lead Creative & Art Direction

A global campaign featuring a series of online films and TV ads, both brand and tactical.

Online Films: Long form film. Paid Social & VOD. TV

Role: Creative & Art Direction

An online film starring Neymar Jr teamed up with extreme martial artists, a trick shot specialist and a freestyle champion to launch the new game KnockOut Poker.

Role: Creative & Art direction 

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PokerStars - The Game. Cristiano Ronaldo. Director. Vaughan Arnell

Media: Online Films, TV, Paid Social & VOD. Bumpers. Global 

Digital: Banners. Paid Social. Landing Pages. Promotions. CRM. 

Social  - multiple platforms, including posts from CR7 himself.

Role: Creative & Art Direction. 

We created a TV spot for PokerStars Mobile starring Rafa Nadal. Rafa is so engrossed in a game of poker that he’s totally unaware of scores of fans gathering and following his progress as he walks the streets of Barcelona. Competition can happen anytime, anywhere.

I created many print ads for PokerStars.

Here are just a few.

Role: Lead Creative & Art Direction.

This brief was to create a Video On Demand Ad for BetStars that appeared online just before a big game to advertise Spin & Bet.